On Amazon, customers can describe what they need, ask questions, and compare products in a dialogue. More than 300 million people used Amazon's AI shopping assistant Rufus in 2025. According to Amazon, customers who use it while shopping are over 60 percent more likely to complete a purchase.

What does that mean for your website?

Anyone looking for a measuring system, a component, or a machine also starts with a task: “I need to measure under these conditions — which device fits?”

Data sheets provide the technical specifications. A product advisor helps relate them to the visitor's own requirements: it asks follow-up questions, explains differences, and leads to the right product. Your sales team can then start the conversation with a request that has already taken shape.

Advice in dialogue is already in use

On mobile.de, the assistant “mobee” has been helping prospective buyers choose a vehicle since August 2025. In Switzerland, the online retailer Brack has offered AI product advice since October 2023 — including outside customer service hours.

Anyone who uses services like these privately knows the sequence: describe what you need, answer a few follow-up questions, receive suitable suggestions. You can offer your business customers the same kind of access.

For technical mid-sized companies. On your existing website.

With leo.page from leopard.ki, you add an AI product advisor to your website — without a relaunch and without a development project of your own, simply as a subscription.

Based on your prepared product and company knowledge, it answers technical questions, clarifies requirements, and explains suitable product variants. Your sales team receives pre-qualified inquiries, complete with a conversation log.

What that means in practice:

• Prospects find their way more easily. They get oriented without having to work through data sheets on their own.
• Your sales team spends less time on the basics. Fewer standard questions to ask, fewer fundamentals to explain.
• You learn what your customers are asking. You see which questions come up repeatedly — and where information is missing.

The further development of our platform is supported by Germany's federal research allowance (Forschungszulage).

Try it yourself

Ask the input field on our website a question, for example: “How could an AI product advisor support our sales team?”

Try it now on leopard-ki.com →

Would you like to see what this could look like for your products? Write to me — I'll get back to you personally.

Sources: Amazon – Q4 2025 results · Amazon – Rufus usage and purchase likelihood · mobile.de – launch of mobee · Netzwoche – Brack introduces AI product advice