We've called it artificial intelligence since 1956. But what if "artificial cleverness" is closer to what we actually experience with ChatGPT and its peers? A term-by-term investigation, with a surprising conclusion.

leopard.ki goes live at AMB 2026 on messwelk's stand — plus leo.page 5.0, cross-industry proof points, and a first look at leopard.ki's move into Switzerland.

Half of Europeans have now used an AI chatbot — and half still haven't, according to Pew Research. The fourth version of leo.page is built for both groups, and it's the clearest expression yet of what we set out to build.

ChatGPT names your competitor instead of you? Here's what OpenAI actually confirms, what's plausible — and what's just a GEO myth.

Buyers spend only about 17% of their time with suppliers — across all of them. What your website can take on during the other 95%, and where a person still has to step in.

89% of business buyers say the information they find is high quality — and still struggle to decide. Why more text doesn't help, and what actually does.

Roughly 97% of B2B website visitors never identify themselves, and a click doesn't tell you what someone was trying to decide. What analytics can and can't show — and where the missing layer comes from.

Google now answers a growing share of general questions itself. What the click data actually shows, why Google disputes it — and what it changes about the job of a technical B2B website.

Plenty of traffic, thorough spec sheets, still too few qualified leads. A data-backed look at what actually breaks down for technical, engineered B2B products — and it's rarely a lack of information.

You've sensed it. Most people haven't seen the scale.

Mistral, named after the powerful wind that sweeps down through Provence, has just hit a windless patch of its own. Why Europe's latest AI reality check doesn't touch leopard.ki customers.

Chatbots burned a lot of trust — often because they were bolted onto websites in a hurry, without a real knowledge base behind them. Why calling it an ‘AI website’ is more than semantics, and where homepages are headed.

A common worry: AI tools add another layer of distance between companies and customers. Here's why leo.page does the exact opposite — and how it closes the gap between your homepage and your sales team.

It's not the AI itself that's risky — it's how your team is already using it. A look at the quiet data leak happening through personal AI accounts, and what to do about it.

The huge AI data centers being built across the US aren't storage vaults for spying on you — they're compute factories. Here's what they actually do.

An honest view from next door: why we think the AI campus in Heilbronn matters, why we have doubts about the timing — and what stood out to us at the summer festival.