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Insights on AI product advice

How customers search and decide today, how AI product advice works on websites and in shops, and news from leopard.ki.

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Vertrieb & Beratung

Most of your prospects you never see

Calls, emails and trade-show conversations are only the tip of the iceberg. Most of the buying decision happens before anyone contacts you – often in a dialogue with an AI.
November 4, 2026
Woman on the sofa researching a purchase on her laptop, next to a leo.page AI product recommendation tailored to her needs
Branche & Trends

AI Shopping 2026: Why Customers Want AI Advice – but Still Search on Retailer Websites

ChatGPT, Amazon and Google are changing how people search for products. New studies show what AI shopping really does in 2026 – and what retailers should do now.
October 29, 2026
Branche & Trends

AI Has Arrived — and the Input Field Came With It

One in three Germans uses AI every week. The input field has become as familiar as the search bar once was. Why that makes all the difference for mid-sized companies' websites.
October 22, 2026
Vertrieb & Beratung

What Amazon Is Doing Now Matters for Your Sales Team

More than 300 million people used Amazon's AI product advisor Rufus in 2025. What that means for B2B websites — and how technical mid-sized companies can offer the same, simply as a subscription.
October 6, 2026
Branche & Trends

Describe Instead of Search: What Intelligent Product Search Can Change in B2B

Your customers know what they need, but not always which product fits. Intelligent search and digital advice help them choose. Early real-world figures show the potential – in technical B2B trade, too.
October 2, 2026
Vertrieb & Beratung

Money Down the Drain: When Your Website Chatbot Is Just Decoration

A chatbot on your website doesn't sell anything by itself. Why invisible advice can cost you money – and what matters for complex products.
September 30, 2026
Produkt-Wissen

The Follow-Up Question with Suggested Answers: How leo.page Makes Starting a Conversation Easier

Before leo.page answers an open question, it asks about the visitor's situation — and offers answers to pick with a single click. Why we built this, and what it means for you as a provider.
September 28, 2026
Branche & Trends

Is “Artificial Intelligence” the Right Term?

We've called it artificial intelligence since 1956. But what if "artificial cleverness" is closer to what we actually experience with ChatGPT and its peers? A term-by-term investigation, with a surprising conclusion.
September 17, 2026
Produkt-Wissen

leo.page 5.0 is live: When a website becomes a decision-making interface

leo.page 5.0 combines a full-fledged AI website with guided dialogue, precise product data, and optional agentic capabilities.
September 11, 2026
Branche & Trends

leopard.ki at AMB 2026: An AI Advisor for Complex Measurement Technology, Live in Stuttgart

leopard.ki goes live at AMB 2026 on messwelk's stand — plus leo.page 5.0, cross-industry proof points, and a first look at leopard.ki's move into Switzerland.
September 11, 2026
Produkt-Wissen

Why the Next Version of leo.page Is Built for the People Who Don't Trust AI

Half of Europeans have now used an AI chatbot — and half still haven't, according to Pew Research. The fourth version of leo.page is built for both groups, and it's the clearest expression yet of what we set out to build.
September 2, 2026
Branche & Trends

How Does Your Company Get Found in ChatGPT?

ChatGPT names your competitor instead of you? Here's what OpenAI actually confirms, what's plausible — and what's just a GEO myth.
August 27, 2026
Vertrieb & Beratung

How Does a B2B Website Become a Sales Channel?

Buyers spend only about 17% of their time with suppliers — across all of them. What your website can take on during the other 95%, and where a person still has to step in.
August 23, 2026
Vertrieb & Beratung

How to Explain Complex B2B Products on Your Website

89% of business buyers say the information they find is high quality — and still struggle to decide. Why more text doesn't help, and what actually does.
August 23, 2026
Vertrieb & Beratung

Website Traffic but No Qualified Leads: How to Read Real Buyer Intent

Roughly 97% of B2B website visitors never identify themselves, and a click doesn't tell you what someone was trying to decide. What analytics can and can't show — and where the missing layer comes from.
August 23, 2026
Branche & Trends

How Is Google AI Changing B2B Websites?

Google now answers a growing share of general questions itself. What the click data actually shows, why Google disputes it — and what it changes about the job of a technical B2B website.
August 23, 2026
Vertrieb & Beratung

Why Your B2B Website Gets Traffic But Not Leads

Plenty of traffic, thorough spec sheets, still too few qualified leads. A data-backed look at what actually breaks down for technical, engineered B2B products — and it's rarely a lack of information.
August 23, 2026
Branche & Trends

The Quiet Shift: What Actually Happened to Search Over the Last Two Years

You've sensed it. Most people haven't seen the scale.
August 20, 2026
Branche & Trends

Doldrums at Mistral

Mistral, named after the powerful wind that sweeps down through Provence, has just hit a windless patch of its own. Why Europe's latest AI reality check doesn't touch leopard.ki customers.
August 18, 2026
Branche & Trends

Why an AI Website Deserves More Trust Than a Chatbot

Chatbots burned a lot of trust — often because they were bolted onto websites in a hurry, without a real knowledge base behind them. Why calling it an ‘AI website’ is more than semantics, and where homepages are headed.
August 10, 2026
Produkt-Wissen

Does AI Advisory Make Companies More Impersonal? For leo.page, It's the Opposite

A common worry: AI tools add another layer of distance between companies and customers. Here's why leo.page does the exact opposite — and how it closes the gap between your homepage and your sales team.
August 10, 2026
Vertrieb & Beratung

The Hidden AI Risk Threatening Mid-Sized Companies

It's not the AI itself that's risky — it's how your team is already using it. A look at the quiet data leak happening through personal AI accounts, and what to do about it.
August 10, 2026
Branche & Trends

Why AI Needs Massive Data Centers (It's Not About Surveillance)

The huge AI data centers being built across the US aren't storage vaults for spying on you — they're compute factories. Here's what they actually do.
August 10, 2026
Branche & Trends

IPAI in Heilbronn: The Right Idea — But Is It Coming Too Late?

An honest view from next door: why we think the AI campus in Heilbronn matters, why we have doubts about the timing — and what stood out to us at the summer festival.
August 3, 2026

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