leopard.ki – ROI Calculator

leo.page More qualified inquiries How many prospects leave your website without making contact?

Inquiries per month today

5 concrete contact inquiries
from prospects

Avg. deal value

€8,000 per won deal
/ customer

Close rate

20% Inquiry →
won deal

Monthly website visitors

500 per your analytics
(Google, Matomo …)

leo.live How well do you know your customers? 4 questions — then see what the knowledge gap is costing you.

Answer honestly: What do you actually know today about what's really on your website visitors' minds?

1 Do you know why prospects leave your website without making an inquiry?

Yes, I know exactly

I have some guesses

Honestly: no

2 Do you know the specific objections your website visitors have — before they make contact?

Yes, from conversations and feedback

Somewhat, mostly from experience

No — most drop off before that

3 How do you find out what information your prospects are missing before they buy?

Systematically — surveys, CRM, feedback

Occasionally — after deals close

Not at all — we rely on intuition

4 How recent is your last structured customer feedback on your website or buying process?

Less than 3 months old

3 to 12 months old

Older than 1 year — or never

Your knowledge gap about customers –

15–20%

of addressable revenue is lost by companies due to poor customer understanding

For you: approx. – €/year

Bain & Company, B2B Growth Study

68%

of B2B buyers purchase from the first vendor to fully answer their question

Leads a competitor wins: –/month

Forrester B2B Buyer Journey Report

€8,000–25,000

is the cost of an external market analysis — one-time, outdated after 12 months

leo.live: continuous, included

ESOMAR Global Market Research Report 2023

With a knowledge gap of –, you're missing an estimated – per year in revenue potential — because prospects have questions nobody answers.

Your personalized calculation

Additional inquiries

leo.page closes the gap between your homepage and your sales team

+50% conversion lift through active visitor guidance
Source: Gartner B2B Buyer Enablement Report 2023

Additional revenue / year

€9,600

from a higher conversion rate

Knowledge gap cost

–

lost potential / year

Total benefit / year

–

additional revenue + closed knowledge gap

Investment / year

€17,400

leopard.ki (€1,450 / month)

ROI factor

–

total benefit ÷ investment

Based on your numbers, leopard.ki pays for itself with – a year — everything beyond that is pure profit.

Model calculation based on verified B2B benchmarks. Conversion improvement through AI-guided advisory: +50% (Drift B2B Conversational Marketing Benchmark 2023, applied conservatively). Revenue loss from knowledge gaps: 15% of annual inquiry-driven revenue, scaled by individual knowledge-gap score (Bain & Company). Individual results vary. No revenue guarantee.

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