Why is my website losing traffic even though I haven't done anything wrong?

It's rarely the site's own fault. Google and other search systems increasingly answer queries directly in an AI overview, without requiring a click — according to SparkToro, that now affects roughly 68% of all US searches. Being found has quietly stopped being something a website wins or loses on its own.

Does this also apply to the European B2B market?

The solid numbers come mostly from the US and from large publishers. For European B2B niche markets, the effect is plausible but not yet independently measured — the honest answer is: probably present, but slower and weaker than the US data suggests.

Do I have to react to this, or can I react to this?

You can. Being found is already shifting to AI systems whether you act or not — that part isn't a choice. What is a choice is how deliberately you handle the follow-through once someone shows up anyway, and on what timeline. Nothing breaks if you wait a quarter. But this isn't a one-off spike either — the underlying numbers (fewer clicks, more zero-click searches) have been moving in the same direction for two years running, so waiting has a cost that compounds quietly rather than one that hits all at once. Treat it as a shift worth planning for, not an emergency.

Is this why chatbots are booming?

Partly. The same shift explains both trends: people expect a conversation to continue a conversation, not to hand them back a page of text. But most chatbots only address the surface of that expectation — they repeat information faster, without advising. That's not follow-through, it's just faster information. leo.page is built specifically for the follow-through itself: it asks the next question, clarifies the actual case, and reasons through it the way a good salesperson would — which is also why it's built and positioned deliberately not as 'a chatbot.'

AI search & AEO: answer what customers really ask

68%

of Google searches in the US ended without a click between January and April 2026.

SparkToro, via Search Engine Land

8% instead of 15%

of users clicked a classic search result when an AI summary was shown. Only 1% clicked a link inside the summary.

Pew Research Center, July 2025

Both figures come from the US. For European markets the effect is likely, but not yet measured independently.

Listen

leo.page advises your visitors. leo.live shows every question word for word, but anonymously: you see what was asked, not who asked it.

Recognize

Recurring topics, knowledge gaps and the terms your customers actually use become visible – together with the AI recommendations in leo.live.

Shape content

Your team uses these insights for FAQ, product pages and comparisons – in your customers’ words instead of internal jargon.

Be found and advise

Clear answers to real questions help in AI search. Whoever comes to your site is advised further by leo.page.

Is this a separate module?

No. leo.live is included in every package. The insights are available as soon as your AI product advisor is live.

Do you write the content for us?

Not as a standard service. leo.live gives you the questions, topics and recommendations; your team decides what to write. If you have questions about it, just ask us.

Do you guarantee rankings in ChatGPT or Google?

No, nobody can guarantee that. What helps: clear, precise answers to the questions your customers really ask.

Why is my website losing traffic?

Often it is not your website’s fault: search systems answer more queries directly. According to SparkToro, 68% of Google searches in the US ended without a click in early 2026.

Does this also apply to European markets?

The solid figures come mostly from the US. For Europe the effect is likely, but not yet measured independently – probably slower and weaker.

What about visitors who still come?

They usually have a more specific question. leo.page asks follow-up questions and leads them to the right product or a prepared inquiry.

See what your visitors really ask

Book a demo, or test Starter or Business free of charge for 30 days. leo.live is included.

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