Martin Spieß
Martin Spieß
Founder & CEO, leopard.ki · 3 min read Min. Lesezeit
LinkedIn

Just three years ago, talking to an AI was something people tried out of curiosity. Today it's part of everyday life: according to a representative Bitkom survey from April 2026, one in three people in Germany uses AI at least once a week, and 15 percent use it every day. Bitkom President Ralf Wintergerst sums it up: AI has made its way into everyday life faster than any innovation before it.

The input field no longer needs explaining

ChatGPT, Gemini and similar tools have taught people one thing above all: a simple input field where you type your question — in your own words, without technical terms, without navigating menus. The big platforms have adopted this pattern. On Amazon, customers describe what they need instead of setting filters; more than 300 million people used its AI shopping assistant Rufus in 2025. And now the first mid-sized companies are following suit.

The result: nobody has to learn how to use a field like this anymore. They see it — and start typing.

Why this makes the difference for your website

For a long time, the biggest obstacle to digital advice wasn't the technology but people's habits. A chat window in the bottom-right corner got closed, an assistant with an avatar felt like a gimmick. Visitors didn't know what to expect — or whether it was worth asking a question at all.

The input field solves this problem. It explains itself because it works the same way everywhere. Anyone who sees it on a manufacturer's website knows immediately: here I can describe what I need and get a fitting answer.

What we have made of it

That's why we made the input field the entry point to leo.page. It sits prominently on our customers' homepages — right where visitors are already looking. The question is passed straight to the AI website, which picks up the request, asks follow-up questions, and leads to the right products, solutions, and contacts.

This has given the entire project a major boost:

  • No explanation needed. Visitors understand the field at first glance and use it.
  • More real questions. When you don't have to open a chat first, you simply ask — including things you'd never have picked up the phone for.
  • Better insight for sales. Every question shows what really matters to your customers. With leo.live, these questions are analyzed by topic, purchase intent, and urgency.

AI has arrived. Now it's about the benefit.

The question of whether people can handle AI has been answered. What matters now is where they encounter it — and whether they get a good answer there. For mid-sized companies, that's an opportunity: the habit is there, the technology is there, and it's available today as a subscription, without a development project of your own.

Try it yourself

Ask the input field on our website a question, for example: “How would an input field like this work on our website?”

Try it now on leopard-ki.com →

Would you like to see what this could look like for your products? Write to me — I'll get back to you personally.

Sources: Bitkom – One in three uses AI at least once a week (April 2026) · Amazon – Q4 2025 results

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