Inside the Magazine:
Most B2B buyers do their homework long before they ever pick up the phone or fill out a form.
Magazine 2026 brings together everything we've built and learned while trying to understand what happens in that silent phase — the questions visitors ask, the moments that convince them to take the next step, and the ones that make them leave without a trace.
The background. Why we built leo.page and leo.live around real visitor questions instead of guesswork — and how the idea grew out of our own work with website teams across the German Mittelstand.
The case for it. The research behind guided, conversational websites — including studies pointing to a 2.8× lift in conversion and an 82% improvement in close rates when visitors are guided through structured dialogue rather than left to browse alone.
Customer stories. How companies like messwelk GmbH and RiCE UP onigiri are using visitor intent data in their day-to-day sales process — in their own words.And more. Trends we're seeing across industries, and where we think this is heading in 2026.
