Advisory platform for B2B

Find out how much more revenue your website can generate when it advises on its own.

This ROI calculation makes the difference visible in numbers.

Adjust the values to match your company — the result calculates automatically. Based on verified B2B benchmarks.
leopard.ki – ROI Calculator
leo.page More qualified inquiries How many prospects leave your website without making contact?
Inquiries per month today
5 concrete contact inquiries
from prospects
Avg. deal value
€8,000 per won deal
/ customer
Close rate
20% Inquiry →
won deal
Monthly website visitors
500 per your analytics
(Google, Matomo …)
leo.live How well do you know your customers? 4 questions — then see what the knowledge gap is costing you.

Answer honestly: What do you actually know today about what's really on your website visitors' minds?

1  Do you know why prospects leave your website without making an inquiry?
Yes, I know exactly
I have some guesses
Honestly: no
2  Do you know the specific objections your website visitors have — before they make contact?
Yes, from conversations and feedback
Somewhat, mostly from experience
No — most drop off before that
3  How do you find out what information your prospects are missing before they buy?
Systematically — surveys, CRM, feedback
Occasionally — after deals close
Not at all — we rely on intuition
4  How recent is your last structured customer feedback on your website or buying process?
Less than 3 months old
3 to 12 months old
Older than 1 year — or never
Your knowledge gap about customers
15–20%
of addressable revenue is lost by companies due to poor customer understanding
For you: approx. – €/year
Bain & Company, B2B Growth Study
68%
of B2B buyers purchase from the first vendor to fully answer their question
Leads a competitor wins: /month
Forrester B2B Buyer Journey Report
€8,000–25,000
is the cost of an external market analysis — one-time, outdated after 12 months
leo.live: continuous, included
ESOMAR Global Market Research Report 2023
With a knowledge gap of , you're missing an estimated per year in revenue potential — because prospects have questions nobody answers.

Your personalized calculation

Additional inquiries
+3
leo.page closes the gap between your homepage and your sales team
+50% conversion lift through active visitor guidance
Source: Gartner B2B Buyer Enablement Report 2023
Additional revenue / year
€9,600
from a higher conversion rate
Knowledge gap cost
lost potential / year
Total benefit / year
additional revenue + closed knowledge gap
Investment / year
€17,400
leopard.ki (€1,450 / month)
ROI factor
total benefit ÷ investment
Based on your numbers, leopard.ki pays for itself with a year — everything beyond that is pure profit.

Model calculation based on verified B2B benchmarks. Conversion improvement through AI-guided advisory: +50% (Drift B2B Conversational Marketing Benchmark 2023, applied conservatively). Revenue loss from knowledge gaps: 15% of annual inquiry-driven revenue, scaled by individual knowledge-gap score (Bain & Company). Individual results vary. No revenue guarantee.

leopard.ki gives your sales team back what it needs:

structured first conversations, complete enquiries, and the knowledge of which topics your target audience is genuinely asking about.

Structured inquiries from the start

Customers are guided through your offering and provide all relevant information upfront.

No more back-and-forth

Clarification loops disappear. Your team receives complete, sales-ready requests.

From inquiry to proposal

Structured requirements enable fast and consistent offer creation.

Actionable insights for better decisions

Understand what customers actually want, where deals fail — and get concrete recommendations on what to change.

Contact

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